Revenue Execution Experts
About ADAIA.io
We're revenue operators who got tired of watching good companies lose deals to execution gaps—not competition.
Founder: Ian Arden
ADAIA is founded by Ian Arden, a technologist, serial entrepreneur, advisor, and investor focused on applied AI and enterprise automation. Ian works with teams to translate operational bottlenecks into systems that improve speed, accountability, and outcomes—without adding complexity.
Our Team
Why we built Orion
We built Orion because sales execution breaks in predictable places: inbound leads don't get routed fast enough, follow-ups slip, proposals stall, and CRM data becomes unreliable. Most teams don't need more tools—they need sales automation that actually runs.
Orion is our sales execution and revenue operations automation system. It coordinates workflows across your CRM, WhatsApp automation, email, calling, and data—so every lead has a next step, every touch is logged, and guardrails prevent spam and pipeline leakage.
What We Believe
Speed is a feature
Every hour of delay costs you revenue. Systems that respond instantly win.
Execution beats strategy
The best plan loses to the okay plan that actually gets done. Consistency compounds.
Systems scale, heroics don't
Relying on your top performer to carry the team is a business risk, not a business model.
Governance enables freedom
Clear rules, automated checks, and real-time visibility let reps focus on selling—not reporting.
Schedule Your Diagnostics Call
45 minutes. No pitch. We'll map your revenue execution gaps and show you exactly where Orion applies.